A study by Hub Intel revealed that more than a third of users are more likely to cancel a single SVOD over a bundle, due to their better economic and content offers.
The region faces new business trends and consumer shifts, where the linear TV business still has a predominant role and SVOD subscriptions taking a strategic role in the partnerships landscape.
Thanks to this agreement, Canal + has renewed season 1 of Milo and will broadcast its season 2 together with Mia & Codie and Nina & Olga in Poland through its linear TV channel and also through SVOD. Milo is co produced by DeAPlaneta Entertainment and Fourth Wall (UK) and DeAPlaneta Entertainment manages Global Rights of the series worldwide.
Several streaming services have launched cheaper ad-supported tiers in the Nordics lately, e.g. Skyshowtime and Max this spring. Now Viaplay in Denmark is joining, with the launch of an HVOD alternative.