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The new AI-powered interactive video platform allows viewers to interact with what they see on screen, either immediately or once they have finished watching a favourite programme.

The launch was the most watched broadcast series of its time slot and built viewing figures of 11.5 million in the week of its launch.

A BB Media report showed that, during the first quarter of 2024, 71% of online media consumers in Saudi Arabia reported watching locally produced content in the last three months.

A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.

A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.