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The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT platforms, according to data and analytics company GlobalData.

By 2014, about 6.8% of Netflix's spend came from new orders, and increased to about 37.8% of the budget in 2020. As the streamer focuses more on new content, Kagan expects that to grow closer to 50% by 2025.

The SVOD service revenue in India is expected to grow at a robust compounded annual growth rate (CAGR) of 15.9% from US$0.9 billion in 2020 to US$1.9 billion in 2025, according to data and analytics company GlobalData.

The Berlin-based company has successfully developed and produced cinema and documentary movies since 2008 and has established its series unit Flare Entertainment in 2020.

The number of broadband households increased by 1.35 million during the second quarter in 2020, and by only 900,000 this year. Despite the slowed progress, increases are expected to continue.