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The new appointments come as SPNI, now operating under the corporate identity of Culver Max Entertainment Private Limited, has seen some major changes at the top. The company claims to reach over 700 million viewers in India and is available in 167 countries.

The company sold the British action thriller to more than 120 territories worldwide, including Paramount+ in Canada, Netflix in Germany, Max and HBO Max in CEE, and France TV.

The recently launched bundle has more than double the audience demand versus Netflix’s current industry-leading catalog. The key remains in how to best leverage this demand for franchise IP.

Reaching 103.3 million subscribers, advertising revenue in the DTC segment saw a significant increase of 99%, driven by higher domestic Max engagement and growth in ad-lite subscribers, and increasing ARPU by 4% to $8.00.

Cost of Disney+, Hulu and Max packages to remain unchanged. Additionally, the streamer will introduce four new curated playlists for Premium subscribers this fall, with content refreshed monthly.