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Roku partners with Nielsen to enable brand new cross-media measurement 30 SEP 2022

Data

Roku partners with Nielsen to enable brand new cross-media measurement

Nielsen Four-Screen Ad Deduplication, scheduled to launch in December 2022, will initially be available in Nielsen Total Ad Ratings.
Charlie Collier leaves Fox Entertainment to become President of Roku Media 23 SEP 2022

Deals

Charlie Collier leaves Fox Entertainment to become President of Roku Media

Veteran television executive Charlie Collier is exiting his post as CEO of Fox Entertainment to join Roku as President of Roku Media, effective in late October.
Roku bets deeper on the challenging original content battle 24 AUG 2022

Production

Roku bets deeper on the challenging original content battle

The strategy is part of the company’s focus to attract more ad dollars, where it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation.
Roku partners with three new TV brands in Mexico 19 AUG 2022

Streaming

Roku partners with three new TV brands in Mexico

The models, Aiwa, Daewoo, and Sansui will become available this month in the region, both online and through major retailers.
The Roku Channel adds 14 new live channels 16 AUG 2022

Streaming

The Roku Channel adds 14 new live channels

Back in June, Roku launched eight NBC Local news channels from major metropolitan areas across the country, bringing free local news to The Roku Channel for the first time.