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UK advertising records a 10.4% increase in 2024 5 MAY 2025

Markets

UK advertising records a 10.4% increase in 2024

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.
Beta to launch crime drama "Bookish" at Italian Global Series Festival 30 APR 2025

Distribution

Beta to launch crime drama "Bookish" at Italian Global Series Festival

"Bookish" is produced by Eagle Eye Drama for UKTV and PBS in association with Happy Duck Films and supported by the Belgian Tax Shelter. Beta Film holds worldwide distribution rights on all seasons, while PBS Distribution holds the North American rights.
Women’s Sports emerge as an undervalued growth engine in global media market 30 APR 2025

Trends

Women’s Sports emerge as an undervalued growth engine in global media market

With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.
Vice Media acquires Cuba Pictures from Curtis Brown Group 29 APR 2025

Deals

Vice Media acquires Cuba Pictures from Curtis Brown Group

Cuba Pictures will become a label within Vice Studios, expanding the company’s successful UK scripted content business. The acquisition of Cuba Pictures follows Vice Media’s distribution deal with ITV Studios and recent acquisition of London Alley Entertainment, which combined with Pulse Films, creates one of the world’s largest commercials and music video production studios.
UK screen industries create jobs for over 190,000 people 29 APR 2025

Markets

UK screen industries create jobs for over 190,000 people

A study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a first-of-its-kind detailed look at the British Screen Industry's off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build a world-leading, inclusive, and adaptable workforce for the UK screen industry.