The CEO of Gruppo Alcuni reveals the strategy that will allow European animation to grow globally and highlights the new co-production with Spain and India.
The executive will step down from her role in June, after nine years where she oversaw the broadcaster's kids slate, including shows like “Bluey” and “First Day”.
The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.
Viewers from Australia, Croatia, Middle Est, Poland, France, Portugal, Estonia, Japan, Korea, Spain will enjoy documentaries from Autentic extensive factual catalogue.