The new entity is forecast to become the sixth largest content spender in Europe’s big five markets in 2023, and will generate 15% of the total big five TV advertising market, according to Ampere Analysis.
Revenues from pay TV and paid VOD in Germany reached a total volume of €4.2 billion in 2020, and a further increase to around €4.5 billion is forecast for 2021, according to data from Vaunet.
Advertising expenditure will total US$669 billion this year, US$40 billion more than what was spent in 2019, before the pandemic, according to Zenith’s latest “Advertising Expenditure Forecasts” report.
Digital TV Research forecasts 15 million more pay TV subscribers between 2020 and 2026 to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay TV clients, while 46 countries will lose subscribers.
Surge in the adoption of OTT video services in Singapore will pull down the overall pay TV service revenues by 1.45% CAGR between 2020 and 2025, according to GlobalData's latest analysis “Singapore Pay TV Forecast Pack”.