The objective is to co-develop new entertainment formats for the international market. The debut of this partnership will be the project "Lovers or Liars?" set to showcase at MIPFORMATS 2024.
The executive will be responsible of the company's content strategy, leading the production and development teams, with a focus on high-end documentary, entertainment and formats, as well as the company’s heartland sports content.
The company announced the launch of the reality format “Side Hustlers,” alongside a raft of new formats presented to global clients at the ITV Studios Format Festival, part of the fourth annual London TV Screenings.
Spearheading the slate is the competition format "Bring the Drama", follow by dating shows "Boys Like Boys", "The Golden Bachelor" and tree factual formats and two entertainment shows.