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A new research by Parks Associates highlighted the segment’s exponential growth compared to the last two years.

Among the powerhouses confirmed are Amazon MGM Studios Distribution, BBC Studios, FOX Entertainment Global, Lionsgate, NBCUniversal Global TV Distribution, Paramount Global Content Distribution, Sony Pictures Television and Warner Bros. Discovery Content Sales.

Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.

GlobalData's forecast indicated an ongoing increase in household penetration of fixed broadband services, along with a shift in consumer preference from traditional pay-TV services to OTT video platforms.

Rome-based OUR Films is the latest prestige shingle to join European powerhouse Mediawan, whose portfolio includes PLAN B and more than 80 additional production entities.