Search results for inea
23 AUG 2023
Data
71% of viewers in the United States prefer streaming TV to linear TV
In its latest “How We Watch: Trends in TV Habits” research, LG Ad Solutions revealed that 52% of viewers in the United States use four or more streaming apps, and only a tiny minority (3%) does not stream.
21 AUG 2023
Data
Europe’s public media and the challenges of a new environment
Consumer research carried out by Ampere Analysis over the last six years has revealed that engagement with public service media linear or their Video on Demand services has fallen by 15% in Europe's largest markets.
16 AUG 2023
Data
Connected TV ad spend set to hit US$26 billion in 2023 in the United States
Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.
8 AUG 2023
Data
Why on-demand content will help FAST services compete with SVOD?
Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services, while just 30% cited linear channels as a major reason, Morning Consult’s latest report reveal.
2 AUG 2023
Deals
Comedy platform NextUp to be available as a FAST channel on Virgin Media in the UK
After signed an agreement with EXTREME, the linear ad-supported channel NextUp Live Comedy will livestream comedy acts from this year’s Edinburgh Fringe Festival.