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The easing of lockdown in June has not deterred people from de UK from watching streaming services – with 64% of Internet consumers using an SVOD platform in the past month, according to new data from Ampere Analysis covering the Q3 of 2020.

OTT, video gaming, music, podcast, and internet consumption increases occurred as a result of social-distancing and self-isolation. Many in-person events were transformed into digital versions.

Along with general growth from all demographics, the number of total households that receive traditional TV signals through an over-the-air antenna, cable, DBS, Telco, or a broadband internet connection connected to a TV set has increased by 0.1 % from last year's 96.1%

Over the last few years, there has been a renewed interest in offering cloud gaming services that replicate Netflix or Spotify’s value proposition by allowing consumers to stream games over the internet, across multiple platforms.

Use of online games began to proliferate in the ‘90s as a result of widespread internet adoption. Nowadays, the industry is considered to be one of the fastest growing ones on the planet.