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A full takeover of ITV would probably mean that Banijay would look for third-party investors to support the deal, according to the Financial Times. The discussions with ITV are at a very early stage with no guarantee that it will progress to any deal, according to its sources.

In her new role, Catalina will lead on sales of ITV Studio’s burgeoning 95,000 hour catalogue to the Latin American region and support all US sales initiatives.

Marking its third international deal, the UK-born format heads to TV 2 with a celebrity twist. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.

Drama drove over 300 million streams, entertainment hit 133 million, and soaps surged 35% year-on-year with 124 million streams—marking ITVX’s strongest quarter ever.

The series is Love Monday’s first move into Advertiser Funded Programming (AFP), with insurer Pet Plan partnering to bring the show to life. The series is being distributed by All3Media International.