After three successful seasons exploring themes like friendship, sharing, and play, the brand continues to evolve. Seasons 4 and 5 are currently in production, bringing the total episode count to 100 by 2026.
From "Luther" Creator Neil Cross, the eight-part thriller will premiere on Sky and NOW across six European markets. Fremantle handles international sales, with production support from Wildside in Italy.
Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.
ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.