The industry is projected to garner $240 billion, and 10$ billion in revenue, while ad spending is expected to reach 7.25%, a possible 15% year-over-year increases in Q2 this year in comparison to last year's spending.
The average spending rate for the viewing services has risen from approximately $8 in 2018 to $16 in 2020. 45% of a traditional pay-TV report are likely to switch to a virtual multichannel video programming distributor within the next 12 months.
There were 78 SVoDs available in France in 2020, up from 63 in 2017, and 22 million viewers accessed at least one platform, spending 15 euros per month on it
The production had spent €3 million per year during the first and second series, and is now spending over €7 million to produce its third series in Malta.
42% of US broadband households that subscribed to an OTT service during the COVID-19 crisis cite a free trial as a key driver for this new subscription. The average monthly spending on OTT video service subscriptions was $16 in Q1 2020.