Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.
In the United States, 68% of all DTC services are fully paid for and are not shared with others outside the household, while 27% are used in more than one household, Leichtman Research Group revealed.
Mediavision latest report shows that Swedish households' interest in paying for media, for example through subscriptions, continues to increase despite the economic decline.
US consumer spending on subscription streaming rose to US$7.9 billion in the fourth quarter of 2022, with growth slowing slightly to 15.4%, according to new data from The Digital Entertainment Group.
As many as 3 million SVOD subscriptions in the Nordics are currently accessed using another household’s subscription, according to Mediavision's latest analysis of the Nordic TV and streaming market.