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FuboTV announced that Lynette Kaylor has been appointed Senior Vice President of Advertising Sales. She will lead Fubo’s North American sales strategy and ad operations as well as manage the company’s sales team.

ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year.

Beyond Rights and OTTera’s collaboration will focus on supporting Beyond Rights’ rapidly developing FAST strategy and will see a suite of both branded and IP-lead FAST channels launched around the globe over the coming months.

New data from Morning Consult shows that enjoyment of the seemingly never-ending stream of superhero content continues to drop among adults in the United States - and even among self-identified Marvel fans.

The rise was driven by FTA as advertising sales recovered, reaching €4.8 billion and increasing share of total revenues to 39.1 %, from 35.9 % a year earlier.