Earlier this month, Nielsen had rejected an offer of $25.40 per share from a consortium without naming the suitors. The new deal is 10% greater than the consortium’s previous offer, and the transaction is expected to close later this year.
In this edition, 3,300 accredited persons have attended on-site from 64 countries for the Forum and the visits to the Series Mania Website and Series Mania Digital Platform totaled 260,000 views.
The proportion of total spend on sports rights coming from subscription OTT services in the big five European markets – UK, Italy, Germany, France, and Spain – will reach 20% in 2022, up from 12% in 2021, according to Ampere Analysis.
Welcoming new sponsors such as Crypto.com and Pfizer, as well as returning sponsors, the 94th edition of the event will be held on Sunday at the Dolby Theatre at Ovation Hollywood. It will air on ABC and across 200 territories worldwide.
Viaplay announced that it will include live sports in its UK content line-up, starting from its launch in the country in the second half of this year, increasing its ambition for the UK market.