New data from Morning Consult shows that enjoyment of the seemingly never-ending stream of superhero content continues to drop among adults in the United States - and even among self-identified Marvel fans.
The rise was driven by FTA as advertising sales recovered, reaching €4.8 billion and increasing share of total revenues to 39.1 %, from 35.9 % a year earlier.
The proportion of households in the United States with video streaming services has grown to 88% (up 2% points quarter-on-quarter), after seeing no growth in during the first quarter of 2022, according to Kantar.
Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros. Discovery, announced the leadership team for the company’s newly combined Advertising Sales group.