The UK was already the most expensive European country for a Prime subscription, with this being the first price increase since 2014. The country's smallest proportional increase of 20% will be applied.
Advertising revenue increased 11%, driven by solid Upfronts in both the U.S. and Mexico, market share increases, and growth in both linear and streaming.
Over-the-top is one of the fastest growing channels for local media and increased at a rate of 43% compound annual growth from 2020 to 2022, a new research report from BIA Advisory Services revealed.
Starting this week, Prime Video is rolling out a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as on the Android app.