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Ampere Consumer research indicates Netflix in the US is coming under increasing competitive pressure, particularly among younger demographics, and is likely seeking to re-establish itself as the primary entertainment destination for those age groups.

The number represents a record level of investment in TV advertising, and an increase of 24% from 2020 (and 11% up on pre-pandemic 2019), The previous high of £5.28 billion was in 2016.

The new additions, presented just in time for its annual upfront event for advertisers, will include premium docs, movies and lifestyle content.

"Artificial Justice", "Doomed in Gaza" and "Extremadura. A Natural Paradise in Europe" are some new highlighted releases of the Spanish-German distributor.

The platform will also work on further diversifying its channel to make it more appealing for its viewers, particularly its female demographic. Some of the titles set to become available include "Magic Mike," "Two Night Stand," and "The Iron Lady," among several others.