42% of US broadband households that subscribed to an OTT service during the COVID-19 crisis cite a free trial as a key driver for this new subscription. The average monthly spending on OTT video service subscriptions was $16 in Q1 2020.
Netflix, Amazon Prime Video and Hulu were the leading streamers in the region as new market entrants have shifted the list. Approximately 78% of US broadband households are subscribed to at least one OTT service.
Despite losing 253,000 residential video subscribers and 20,000 business video customers, the cable giant's revenue rose 2.9% to $15 billion as growth in broadband, wireless and business services.
As a result of accelerated chord-cutting, pay-TV services will lose 36% of their 2020 subscriber base. Less than half of total U.S. broadband households will have ties with multi-channel providing services.