Search results for cis
23 MAR 2023
Data
How can advertisers attract consumer attention in CTV environments?
Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.
10 MAR 2023
Data
Can viewers distinguish one streaming service from another?
Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.
1 MAR 2023
Launches
London Tv Screenings 2023: "The Casketeers" doc series leads Bossanova's offer
Full of humour, love and compassion, the documentary focuses on Maori funeral directors Francis and Kaiora.
17 FEB 2023
Streaming
French streaming platform Salto to finally shut down
After weeks of speculation, France Télévisions, M6 and TF1 groups officially announced their decision to close their joint venture streaming platform Salto.
3 FEB 2023
Data
France's Salto SVOD shutdown: A premature decision?
In its latest report, Ampere Analysis analyzed the reasons why French subscription video-on-demand service Salto is likely to close, a little over two years after launching, affecting roughly 850.000 subscribers.