Search results for ctv
1 JUN 2022
Data
Why does the UK CTV opportunity look appealing, but limited?
While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.
20 MAY 2022
Data
Advertising investments in CTV would reach US$21.2 billion in 2022
According to IAB US, marketing investments in Connected TV are considered "must have" for 76% of brands. The study projects a 39% growth in investments in CTV for this year.
18 APR 2022
Ad Sales
YouTube and Nielsen expand their partnership to add co-viewing metrics
YouTube and Nielsen have reinforced their partnership to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV (CTV).
31 MAR 2022
Data
More than one-third of Disney+ viewers are under 25 years old
Among all Disney+ viewers, 38.5% are younger than 25. By comparison, just 28.5% of all CTV users are under 25 years old, eMarketer confirmed in its latest report.
25 MAR 2022
Distribution
Fremantle to produce "Farming For Love" for CTV in Canada
The ten-part dating series format produced by Lark Productions in collaboration with Fremantle and in association with CTV, and has been produced locally across 32 territories.