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The BBC’s main commercial arm has seen a steady growth since 2018-19, delivering returns of £1.9bn back to the BBC; however, both its income and profits fell in 2023-24.

The agreement lays the foundation for YugiBao’s expansion into a 360º entertainment brand for kids worldwide. Both companies will join forces to create a multiplatform narrative universe, tentatively named "YugiBao," and develop a dynamic roadmap and commercial strategies for the brand.

With a focus on high-quality programming that appeals to both local and international audiences, Escapade Media continues to deliver innovative and commercially viable content. The Managing Director shares insights on their new projects and evolving strategies as they prepare to showcase their latest offerings at MIPCOM.

This weekly drama will air on NOW on Tuesday in prime time. It is produced by Karga Seven Pictures, a Los Angeles-based company that specializes in non-fiction television, feature films, and commercials.

The agreement is to secure merchandising rights for the long-running hit children’s series "Simon Super Rabbit" for Germany, Austria, and Switzerland. With Season 5 scheduled for delivery early next year, the long-running preschool animated series will total 260 episodes, seeing "Simon Super Rabbit" fast becoming one of the most popular IPs loved by kids and their parents worldwide.