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HBO MAX WILL LAUNCH AN AD-SUPPORTED AND CHEAPER OPTION IN JUNE 12 MAR 2021

Streaming

HBO MAX WILL LAUNCH AN AD-SUPPORTED AND CHEAPER OPTION IN JUNE

The company also updated its subscriber forecasts for the streaming service, and now expects between 120-150 million worldwide HBO Max and HBO subscribers by the end of 2025.
GLOBAL AD SPEND PROJECTED TO DROP BY 10.2% IN 2020 1 DEC 2020

Digital

GLOBAL AD SPEND PROJECTED TO DROP BY 10.2% IN 2020

The pandemic led to a loss of $63 billion, with only 59% of the figure estimated to return in 2021. Linear TV spending is expected to drop by 16%. The forecast predicts an improvement of 6.7% in 2021.
GLOBAL GAME REVENUES UP AN EXTRA $15 BILLION THIS YEAR 5 NOV 2020

Gaming

GLOBAL GAME REVENUES UP AN EXTRA $15 BILLION THIS YEAR

In its new Global Games Market Report quarterly update, Newzoo forecasts that the games market will grow 19.6% to $174.9 billion this year, which is $15.6 billion higher than its previous forecast, made early on in the pandemic.
GLOBAL MEDIA AD SPENDING PROJECTED TO DECLINE BY 4.5% IN 2020 28 OCT 2020

Ad Sales

GLOBAL MEDIA AD SPENDING PROJECTED TO DECLINE BY 4.5% IN 2020

The figure is expected to reach USD 614.03 billion. The -4.9% growth contrasts previous forecasts of 7.0%, but is projected to rebound in 2021 at 16.4%. The US will rank eighth this year in terms of spending.
NETFLIX STOCKS DROP 6% AS PLATFORM FALLS SHORT OF Q3 EARNING FORECASTS 21 OCT 2020

Streaming

NETFLIX STOCKS DROP 6% AS PLATFORM FALLS SHORT OF Q3 EARNING FORECASTS

The streaming service projected approximately approximately 2.5 million subscribers in July, saying it expected growth to slow down after it had added about 26 million new subscribers during the first half of the year.