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Parrot Analytics to work with ICEX Creative Industries division in new collaboration 9 JAN 2024

Deals

Parrot Analytics to work with ICEX Creative Industries division in new collaboration

ICEX Spain Trade & Investment announced a new agreement with Parrot Analytics to strengthen the production, sales and international positioning of Spanish companies in the global media and entertainment sector.
BBC News unveils savings and digital reinvestment plans 1 DEC 2023

Streaming

BBC News unveils savings and digital reinvestment plans

Announced amid evident changes of news consumption habits, a new BBC News Investigations unit is set to be created, and areas such as BBC Verify will be boosted, with new reporting and production roles.
Banijay launches its own sports division, Banijay Sports 28 NOV 2023

Production

Banijay launches its own sports division, Banijay Sports

The business will now look to broaden its efforts in sportainment, documentary, and digital via new partnerships, content investments, and M&A. The move will not venture into broadcast and streaming rights.
Imagen Los ingresos AVOD globales alcanzarán los $56 billones en 2024 13 NOV 2023

Data

84% of Advertisers Will Increase FAST Investments in 2024

Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.
Mipcom 2023: Laura Fernandez Espeso explained Mediapro's key investments 18 OCT 2023

Trade Shows

Mipcom 2023: Laura Fernandez Espeso explained Mediapro's key investments

The studio's CEO, Laura Fernandez Espeso, highlighted the Studio's critical priorities on the roadmap to sustain growth during the Media Mastermind Keynote.