ICEX Spain Trade & Investment announced a new agreement with Parrot Analytics to strengthen the production, sales and international positioning of Spanish companies in the global media and entertainment sector.
Announced amid evident changes of news consumption habits, a new BBC News Investigations unit is set to be created, and areas such as BBC Verify will be boosted, with new reporting and production roles.
The business will now look to broaden its efforts in sportainment, documentary, and digital via new partnerships, content investments, and M&A. The move will not venture into broadcast and streaming rights.
Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.
The studio's CEO, Laura Fernandez Espeso, highlighted the Studio's critical priorities on the roadmap to sustain growth during the Media Mastermind Keynote.