Search results for r
6 MAR 2025
Trends
Streaming TV unites generations as CTV adoption surges globally
Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.
6 MAR 2025
Streaming
USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings
Ad-free viewing for $7.99 per month, but without music and offline downloads YouTube aims to attract price-sensitive users with a streamlined subscription option.
6 MAR 2025
Corporate Moves
Federation Studios Strengthens its Distribution team with new Strategic Appointments
This team expansion reflects Federation’s strong distribution growth, with sales up 50% in 2024, including 40% from new clients.
6 MAR 2025
Distribution
Eccho Rights secured a deal with Germany's Joyn for "Wounded Birds" Turkish drama
This represents the first time that a Turkish daily drama series has been licensed in Germany. The series streams on Joyn in Germany, Austria and Switzerland in its original Turkish with German subtitles rather than dubbed.
6 MAR 2025
Deals
TelevisaUnivision and Directv signed a new multi-year agreement in the United States
Under the agreement, DIRECTV customers will continue to enjoy TelevisaUnivision’s leading broadcast and cable networks. In addition, DIRECTV is now including TelevisaUnivision’s U.S. properties within its new MiEspañol genre pack.