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Streaming TV unites generations as CTV adoption surges globally 6 MAR 2025

Trends

Streaming TV unites generations as CTV adoption surges globally

Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.
USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings 6 MAR 2025

Streaming

USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings

Ad-free viewing for $7.99 per month, but without music and offline downloads YouTube aims to attract price-sensitive users with a streamlined subscription option.
Federation Studios Strengthens its Distribution team with new Strategic Appointments 6 MAR 2025

Corporate Moves

Federation Studios Strengthens its Distribution team with new Strategic Appointments

This team expansion reflects Federation’s strong distribution growth, with sales up 50% in 2024, including 40% from new clients.
Eccho Rights secured a deal with Germany's Joyn for  "Wounded Birds" Turkish drama 6 MAR 2025

Distribution

Eccho Rights secured a deal with Germany's Joyn for "Wounded Birds" Turkish drama

This represents the first time that a Turkish daily drama series has been licensed in Germany. The series streams on Joyn in Germany, Austria and Switzerland in its original Turkish with German subtitles rather than dubbed.
TelevisaUnivision and Directv signed a new multi-year agreement in the United States 6 MAR 2025

Deals

TelevisaUnivision and Directv signed a new multi-year agreement in the United States

Under the agreement, DIRECTV customers will continue to enjoy TelevisaUnivision’s leading broadcast and cable networks. In addition, DIRECTV is now including TelevisaUnivision’s U.S. properties within its new MiEspañol genre pack.