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More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

The event will bring together industry professionals, producers, creators and technology experts to explore the ever-evolving role of AI in storytelling and ways it can support and elevate creativity.

Pluto TV AIK will showcase match highlights, interviews, training sessions, AIK’s very own sports show Studio AIK, and plenty content from Sweden's largest football clubs.

It´s the company behind "Slow Horses", "Heartstopper", "Apple Cider Vinegar", and "The King's Speech".

The combined entities, Banijay Entertainment and Banijay Live, delivered headline figures that reaffirm the company’s resilience and industry leadership.