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Roku, Hulu, Peacock, Pluto TV, and Tubi collectively gathered a 31% increase to USD 849 million last quarter. US CTV ad spending is projected to grow by 25.2% in 2020 as a result of increased media usage.

The deal will see Tubi become the only platform in America where international versions such as “MasterChef Australia,” “MasterChef Mexico,” “MasterChef Canada,” and the UK and Australian versions of “LEGO Masters” will be available.

Tubi’s Adam Lewinson and TV Azteca’s Emilio Aliaga discussed how the idea for Tubi's launch in Mexico came about, its viewership potential, and their expectations for the partnership. 

The company has bought the streaming service for $440 million in cash. At the same time, it has sold its 5% stake in the streaming platform Roku, using the proceeds to help finance the acquisition.

According to The Wall Street Journal, Fox Corp. seeks to strengthen its position in the segment through the acquisition of the service supported by advertising.