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New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.

A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.

A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.

Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.