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Through the deal, viewers in the market will be able to enjoy Paramount+ via the Lemino Channel, which is available as an à la carte subscription on the platform.

"Missing Presumed Dead" goes to the US whereas and "Behind Bars – The World’s Toughest Prisons" heads to Central & Eastern Europe, Baltics, Scandinavia, France, Switzerland and Latin America.

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.

The independent kids SVOD is available for the first time internationally via Amazon Prime Video Channels in the UK and Sweden, and will soon be expanding in the US on The Roku Channel.

UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.