According to Digital TV Research, the region is expected to experience exponential growth in the upcoming years, with Brazil and Mexico leading in subscriptions.
New interactive features include prediction games where fans can compete for prizes. It will take place in the context of the premiere of its fourth season.
The 2024 edition of Fremantle's experience will be hosted across two venues: the Odeon Leicester Square and the Odeon Luxe West End on Friday, March 1st.