Search results for rti
9 JUN 2022
Data
Global advertising expenditure to grow 8.0% in 2022
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.
8 JUN 2022
Data
What percentage of European content do streaming platforms have?
Netflix is now at or above 30% European content in nearly all of its major European markets measured on a proportion of titles in catalogue, Ampere Analysis noted in its latest report.
6 JUN 2022
Data
Which kind of ads consumers do tolerate on their streaming services?
A new Morning Consult survey shows that consumers in the United States hate normal advertisements but have a much higher tolerance for more innovative streaming ad formats.
3 JUN 2022
Trade Shows
The Ukrainian Content Industry to be part of the LA Virtual Screenings
The Ukrainian Content Global Cooperation initiative continues to build partnerships worldwide to establish sustainable cooperation of the Ukrainian audiovisual industry on the global market during wartime and further.
3 JUN 2022
Ad Sales
Could the merged Warner Bros. Discovery push ad prices up?
In order to display ads on its prime content, the newly formed Warner Bros. Discovery is adopting an aggressive position in early upfront talks with advertisers, eMarketer noted in its latest report.