During IAB NewFronts, Amazon and NBCUniversal introduced advertising innovations for their streaming services, using post-production techniques for inserting a brand into a scene.
Advertising video-on-demand (AVOD) revenues for TV series and movies will reach US$70 billion in 2027, up from US$33 billion in 2021, according to Digital TV Research’s latest report.
The proportion of US households who have video streaming services has stalled at 86% (up 0.4% points quarter-on-quarter), after seeing substantial growth in the fourth quarter of 2021, according to Kantar.