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USA: YouTube is the most popular platform among Gen Z teens 23 SEP 2024

Markets

USA: YouTube is the most popular platform among Gen Z teens

A report by Precise TV and Giraffe Insights studied the media consumption habits of Gen Z teens and how to reach and engage this audience.
USA: 87% of CTV users typically watch the Super Bowl 23 SEP 2024

Trends

USA: 87% of CTV users typically watch the Super Bowl

A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.
What is the future of the subscription economy? 20 SEP 2024

Trends

What is the future of the subscription economy?

The Bango global trends report dived into the growth of subscription-based services across the U.S., Europe, and Latin America, emphasizing the increasing competition and the rise of "Super Bundling," which consolidates multiple services into a single, seamless user experience.
"Merseyside Detectives" propels Channel 4 to strongest streaming growth 20 SEP 2024

Streaming

"Merseyside Detectives" propels Channel 4 to strongest streaming growth

The data comes from a report by the consultancy Barb. The channel continues to grow its overall audience, with a 4% year on year increase in viewing across streaming and linear combined in August, set against an average 10% drop among commercial PSBs.
USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.