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Europe: CTV ad views grew in 2023 2 APR 2024

Trends

Europe: CTV ad views grew in 2023

A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.
More than half of total video ad impressions in 2023 were from CTV 21 MAR 2024

Data

More than half of total video ad impressions in 2023 were from CTV

A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.
MIPTV 2024: key players for global Fast & Avod summit confirmed 8 MAR 2024

Trade Shows

MIPTV 2024: key players for global Fast & Avod summit confirmed

The event will be hosted by Alan Wolk, Co-Founder and Lead Analyst at TVREV, whose core expertise lies in the intersection of advertising and streaming. Key players and companies will give talks and presentations, and there will be a session of roundtable discussions and matchmaking opportunities.
ITV registered drop in profits amid decline in TV advertising 7 MAR 2024

Production

ITV registered drop in profits amid decline in TV advertising

The company presented the 2023 financial results and reported a 60% decrease in profits related to the decrease in advertising.
ProSiebenSat.1 recorded its strongest quarter to date in streaming in 2023 7 MAR 2024

Distribution

ProSiebenSat.1 recorded its strongest quarter to date in streaming in 2023

The company announced its fourth-quarter and full-year 2023 results and expects slight revenue growth and a positive development of entertainment advertising revenues in the German-speaking region in 2024.