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How often AVOD users click on ads or purchase items in those ads? 16 NOV 2022

Data

How often AVOD users click on ads or purchase items in those ads?

Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.
Amazon Studios realigns its creative development structure 8 NOV 2022

Production

Amazon Studios realigns its creative development structure

Amazon Studios has implemented a new organizational structure for its US and global television creative development team, which involves the creation of three teams shepherding programming across SVOD, AVOD and FAST channels.
Are consumers of ad-free and ad-supported plans demographically different? 2 NOV 2022

Data

Are consumers of ad-free and ad-supported plans demographically different?

Antenna examined its demographic data based on plan type and discovered that AVOD subscribers are not all that different from their counterparts who opt for an ad-free plan.
ComediHa! Distribution selects WildBrain to distribute "LOL ComediHa!" across FAST and AVOD platforms 1 NOV 2022

Distribution

ComediHa! Distribution selects WildBrain to distribute "LOL ComediHa!" across FAST and AVOD platforms

Under the terms of the deal, WildBrain will hold exclusive FAST and AVOD distribution rights worldwide for the title, excluding YouTube, Canada and Italy.
Paramount+ and Pluto TV, a perfect SVOD & AVOD match 18 OCT 2022

Interviews

Paramount+ and Pluto TV, a perfect SVOD & AVOD match

Marco Nobili, EVP, International General Manager of Paramount+, and Olivier Jollet, EVP, International General Manager of Pluto TV, describe the company's strategy for both services and its global expansion plans.