Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.
Amazon Studios has implemented a new organizational structure for its US and global television creative development team, which involves the creation of three teams shepherding programming across SVOD, AVOD and FAST channels.
Antenna examined its demographic data based on plan type and discovered that AVOD subscribers are not all that different from their counterparts who opt for an ad-free plan.
Under the terms of the deal, WildBrain will hold exclusive FAST and AVOD distribution rights worldwide for the title, excluding YouTube, Canada and Italy.
Marco Nobili, EVP, International General Manager of Paramount+, and Olivier Jollet, EVP, International General Manager of Pluto TV, describe the company's strategy for both services and its global expansion plans.