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She will report to Bob McCourt – COO, Commercial and International. The exec will be responsible for implementing an efficient end-to-end content delivery process across all areas within the Commercial and International division, globally.

In her new role, Loume will be responsible for executing Banijay Rights’ licensing and merchandising strategy across Banijay Entertainment’s key brands.

This arises from the latest forecast by the consulting firm Ampere Analysis. It examines the current and potential future strategies adopted by Europe’s largest commercial broadcasters to tackle these challenges.

The company will be showcasing two of ANT1’s latest prime-time hit series "The Witch" and "Soul Daughters". The event will take place on June 26, 2024, from 11:00 AM to 12:00 PM, in Ballroom III at the InterContinental.

The studio announced the addition of Erika Kennair (“The Flight Attendant”) and Pam Healey (“First Dates”), as heads of scripted and unscripted content, respectively. Additionally, Ari Tan will be responsible for strategy and operations, and Rob Haiat will oversee the commercial area.