Search results for forecast
27 JUL 2020
Data
GLOBAL AD SPENDING FORECASTED TO DROP 9.1% IN 2020
The figure will then rise again to 5.8% and reach USD 606 billion by next year. Global advertising will account for 51% of global ad spending this year.
24 JUL 2020
Data
DESPITE COVID-19, PAY TV SERVICES REVENUE IN JAPAN WILL GROW
The conuntry’s total pay TV services revenue is set to register a CAGR of 1.9% during 2019-2024, increasing from US$8.9 billion in 2019 to US$9.8 billion in 2024, according to revised pay TV forecasts from GlobalData.
9 JUL 2020
Data
US TV UPFRONT AD SPENDING TO DROP BY $5.5 BILLION DURING 2020-2021
The change contradicts pre-covid predictions indicated single-digit growth for both seasons at 2.3% and 1.8%. Current projections show USD 7 billion less for the next season in comparison with April 2019 forecasts.
29 MAY 2020
Data
USA ADVERTISING BUDGETS TO DECLINE BY USD 50 BILLION IN 2020
Ad market figures will decrease by 8.1%, which equates to USD 49.6 billion, compared to a previously forecast growth of 7.1%, which indicates that overall global ad spending might reach USD 563 billion in 2020, a decline from the previously estimated USD 612.6 billion.
21 MAY 2020
Data
WHAT WILL THE OTT TV AND VIDEO MARKET LOOK LIKE BY 2025 WORLDWIDE?
The "Global OTT TV and Video Forecasts 2020" report predicts that global online TV episodes and movie revenues will reach USD 167 billion by 2025. OTT revenues in the US will nearly double between 2019 and 2025, adding nearly USD 33 billion to reach USD 68 billion.