Alongside executive producers Veronica Priefer and Johannes Kunkel, who will lead the new label, it will aim to create, package, manufacture, and distribute scripted content for both the German and global markets.
The factual entertainment format is planned as a six-part series for spring 2025 on ZDF, and planning is currently underway for casting and filming in autumn produced by Tower.
The show will air in Germany, the US, and New Zealand with commissioning broadcasters ZDF (Germany), Acorn TV (UK), and TVNZ (New Zealand). It will be distributed globally by Banijay Rights.