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UK advertising records a 10.4% increase in 2024 5 MAY 2025

Markets

UK advertising records a 10.4% increase in 2024

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.
Rare TV in production on "Hold The Front Page" for BBC iPlayer and BBC Northern Ireland 29 APR 2025

Production

Rare TV in production on "Hold The Front Page" for BBC iPlayer and BBC Northern Ireland

The title is a Rare TV production for BBC Northern Ireland and BBC iPlayer. The series director is Ben Jamieson, the series producer Brittny Heinrich and executive producers are Edward Hart for Rare TV and Mary McKeagney for BBC Northern Ireland.  It was commissioned by Eddie Doyle.
All3Media to distribute Oxford Scientific Films and Aranya Parva Creations' "My Otter Diary" 25 APR 2025

Distribution

All3Media to distribute Oxford Scientific Films and Aranya Parva Creations' "My Otter Diary"

Shot over five years, "My Otter Diary" follows wildlife filmmaker Sugandhi Gadadhar as she explores the playful and resilient lives of an otter family residing in one of India’s most rapidly changing waterways, the Cauvery River (also known as the Kaveri River).
Viaplay advances transformation strategy with focus on growth and monetization 25 APR 2025

Markets

Viaplay advances transformation strategy with focus on growth and monetization

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.
Global Streaming sees decline in engagement but gains in quality and user experience 23 APR 2025

Trends

Global Streaming sees decline in engagement but gains in quality and user experience

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.