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While the return of fans at live events midway through 2021 was cheered by all, behaviors have evolved too much for the sports industry to snap back to a mirror image of its pre-COVID self, particularly to how fans engage with sports content.

Ampere Consumer research indicates Netflix in the US is coming under increasing competitive pressure, particularly among younger demographics, and is likely seeking to re-establish itself as the primary entertainment destination for those age groups.

The number represents a record level of investment in TV advertising, and an increase of 24% from 2020 (and 11% up on pre-pandemic 2019), The previous high of £5.28 billion was in 2016.

The new additions, presented just in time for its annual upfront event for advertisers, will include premium docs, movies and lifestyle content.

"Artificial Justice", "Doomed in Gaza" and "Extremadura. A Natural Paradise in Europe" are some new highlighted releases of the Spanish-German distributor.