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As of 2020, the video games market is now worth over $163.1 billion worldwide, up from $152 billion last year, with scope to change significantly with the imminent release of the PlayStation 5 and Xbox Series X consoles, according to TechNET.

The area aims to develop new gaming experiences and other interactive opportunities across mobile, PC, online, console games, VR & AR, video and mobile apps for all of the properties under the ZAG Heroez label.

With this move, the company became an immediate competitor to Google’s Stadia, Microsoft’s xCloud, Sony’s PlayStation Now, and a number of other services from major game publishers.

The final day of the digital event showcased discussions about the process of choosing programming that correlates with demand, how gaming has redefined consumption and the global growth of Korean content.

Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands will encompass brand licensing, merchandising, gaming, gambling and music.