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Exclusive movies may not be the top reason most viewers subscribe to streaming platforms—but for the select group they do attract, the value is clear. These subscribers are highly educated, tech-savvy, and willing to spend, making them a strategically important audience in a cost-conscious market.

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.

"Bookish" is produced by Eagle Eye Drama for UKTV and PBS in association with Happy Duck Films and supported by the Belgian Tax Shelter. Beta Film holds worldwide distribution rights on all seasons, while PBS Distribution holds the North American rights.

Over the past 12 months, more than two million new subscriptions have been added to the market, representing just over 30% growth. In total, Swedish households now have over nine million streaming subscriptions.

A study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a first-of-its-kind detailed look at the British Screen Industry's off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build a world-leading, inclusive, and adaptable workforce for the UK screen industry.