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Estrella Media teams up with Freewheel to leverage its Connected TV Ad abilities 23 DEC 2022

Distribution

Estrella Media teams up with Freewheel to leverage its Connected TV Ad abilities

Through this collaboration, both parties hope to leverage Hispanic CTV across the Estrella's Spanish Language digital channels.
Is the US streaming ad market expanding and diversifying more than ever? 21 DEC 2022

Data

Is the US streaming ad market expanding and diversifying more than ever?

Older players like Hulu and YouTube face a shrinking share of CTV ad spend in the United States, not because they are getting weaker but because the market is getting stronger, according to eMarketer.
88% of Canadian Internet Users Are Reachable by CTV 24 NOV 2022

Data

88% of Canadian Internet Users Are Reachable by CTV

LG Ad Solutions’ survey examining Canadian consumer thoughts on CTV finds that the medium is at near saturation, with 60% of those consumers using ad-supported apps.
Imagen ¿Cuántos hogares de Estados Unidos tienen suscripciones SVOD? 25 OCT 2022

Streaming

Column6 partners with FreeWheel to Help Advertisers Reach More Connected TV Audiences

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
Red Arrow Studios International’s sells Elon Musk documentary to Latin America 28 SEP 2022

Distribution

Red Arrow Studios International’s sells Elon Musk documentary to Latin America

Directv Latin America has acquired “Elon Musk’s Crash Course” from Red Arrow Studios International and will premiere the event documentary on both its linear channel and streaming platform Directv Go.