Older players like Hulu and YouTube face a shrinking share of CTV ad spend in the United States, not because they are getting weaker but because the market is getting stronger, according to eMarketer.
LG Ad Solutions’ survey examining Canadian consumer thoughts on CTV finds that the medium is at near saturation, with 60% of those consumers using ad-supported apps.
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
Directv Latin America has acquired “Elon Musk’s Crash Course” from Red Arrow Studios International and will premiere the event documentary on both its linear channel and streaming platform Directv Go.