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While the biggest impact will be felt in 2020 and throughout 2021, growth will be reduced each year for the duration of the five year forecast period, according to Ampere Analysis.

A Magna forecast predicts that Media suppliers’ total linear ad sales will decline by nearly 12% in 2020. Although Magna predicts the total ad spending in the US to drop by 2.8% at $217 billion, the Tokyo Summer Olympics is expected to help industry-wide ad spending to increase by 4%

The $3 billion decline — to $224 billion — represents a 1% drop from previous forecast, meaning ad and marketing spending could still be up 4.8% from a year ago.

According to ITMedia Consulting forecasts, in 2021the Broadband TV will become the leading platform for broadcasting in the country, also surpassing digital terrestrial.

Mobile data will remain the leading contributor to telecom service revenue over the forecast period, increasing from $131.2bn in 2019 to $194.6bn in 2024.