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It´s a darkly-comedic drama series starring Will Forte and D´Arcy Carden. The title is produced by Jungle Entertainment and Echo Lake Entertainment, with major production investment from Stan and Screen Australia, and financed with support from Screen NSW through the Made in NSW Fund, and exclusive worldwide distribution partner Cineflix Rights

The spot, available on YouTube, opens with the unforgettable song from the emblematic children's animated series, and with images showing some of its iconic characters and landscapes. "Heidi" is owned by Flemish animation company Studio 100. DeAPlaneta Entertainment manages Media and L&M's Rights of this IP in Italy, Iberia, Greece and Cyprus.

The Canada-Ireland co-production is set to start shooting in Ireland later this year.

The Head of Branded Entertainment Business Development at Banijay talked with Señal News about the evolution of branded content in the industry and how it has lifted its value.

SKP Entertainment GmbH is in charge of the German series version that will be streamed on platform Joyn in December 2024.