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Wayland will lead the organisation’s activities including overseeing Diamond annual reports into specific areas, as well as the implementation of a new, enhanced iteration of the diversity monitoring and reporting tool. She will also be responsible for delivering cross-industry initiatives to improve inclusivity and career opportunities for members of under-represented groups.

Just 48% of young adults tuned in during an average week last year, compared with 76% just five years before (2018), according to Ofcom's annual Media Nations report. The document also says 34% of time spent watching YouTube at home is now on a TV set, up from 29% in 2022. This increases to 45% among children aged 4 to15 – up from 36% in 2022.

Sensor Tower indicated in its report that this increase was driven by significant investments across mobile, desktop, and OTT platforms, resulting in a total of 3.3 trillion impressions.

A new report from Ampere Analysis highlighted a rise in consumer willingness to watch international content, allowing streamers to commission more cost-efficiently and still satisfy the audience's appetite for new content.

Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.