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The new appointments come as SPNI, now operating under the corporate identity of Culver Max Entertainment Private Limited, has seen some major changes at the top. The company claims to reach over 700 million viewers in India and is available in 167 countries.

This partnership will see both companies working together to create original series and films as well as adaptations of popular international hits.

The executive will lead global content strategy and audience growth for BBC.com and the BBC app, overseeing programming and editorial teams while collaborating with BBC News.

The company’s streaming platform Joyn continued its upward trajectory, with AVOD revenues jumping 25% and total viewing time surging 38%. Also, the entertainment segment saw a 3% rise in Q2 external revenues to €612 million, while the commerce and ventures segment posted a 17% increase to €197 million.

The elimination of her role is part of the nearly 1,000 job cuts announced across HBO and Max parent company Warner Bros. Discovery in July. Max and HBO originals EVP Pia Barlow will oversee the team going forward