Search results for spending
3 AUG 2020
Data
LATIN AMERICA TRADITIONAL AD SPENDING WILL CRATER, BUT DIGITAL WILL SPIKE
Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%, according to eMarketer.
27 JUL 2020
Data
GLOBAL AD SPENDING FORECASTED TO DROP 9.1% IN 2020
The figure will then rise again to 5.8% and reach USD 606 billion by next year. Global advertising will account for 51% of global ad spending this year.
20 JUL 2020
Data
DIGITAL AD SPENDING IN LATIN AMERICA IS GROWING DESPITE MARKET VOLATILITY
From 2015 to 2020, digital ad spending in Latin America more than doubled from $4.18 billion to $9.33 billion. That means, for the first time, digital will account for nearly 40% of the regional ad market, according to eMarketer.
9 JUL 2020
Data
US TV UPFRONT AD SPENDING TO DROP BY $5.5 BILLION DURING 2020-2021
The change contradicts pre-covid predictions indicated single-digit growth for both seasons at 2.3% and 1.8%. Current projections show USD 7 billion less for the next season in comparison with April 2019 forecasts.
23 JUN 2020
Data
HOW MUCH ARE VIEWERS IN THE UK SPENDING ON TV SERVICES?
Viewers in the United Kingdom and Ireland are spending an average of £25 (USD$31,21) per month on TV services, with those between the age of 41-50 paying the most, according to a study conducted by Netgem TV.